The Honey Hustle

Scene: 1980s, an elementary school in Tarrytown, NY. In anticipation of parent-teacher day, a young James Pratt tells his teacher, “My dad is a beekeeper.” The proclamation, which couldn’t have been further from the truth, became a running joke among Pratt’s crew of friends anytime a jar of honey was around – until 2016, when Pratt decided to indulge his childhood imaginings and, yes, become a beekeeper himself. Mix in Pratt’s childhood friend, self-declared hustler Carlo Esannason, and a good dose of brotherly love, and you have Fly Honey Farms.